One day I met a friend of mine. He was a salesman for a Cola company,
posted in the Middle East.
Seeing him back home, I got surprised and asked, " Weren ' t you supposed to be in Arabia? "
He gave his account thus.
" I got posted in the Middle East. I was very confident that I will make a good sales pitch as Cola is virtually unknown there. But I had a problem as I didn't know to speak Arabic. So I planned to convey the message through pictures. I made 3 posters:
First - A man crawling through the hot desert sand totally exhausted and panting.
Second - The man is drinking our Cola.
Third - Our man is now totally refreshed. "
"That's a very good ad ", said I, "what can be a problem with it? "
He replied,"I didn't realize that Arabs read from right to left."
posted in the Middle East.
Seeing him back home, I got surprised and asked, " Weren ' t you supposed to be in Arabia? "
He gave his account thus.
" I got posted in the Middle East. I was very confident that I will make a good sales pitch as Cola is virtually unknown there. But I had a problem as I didn't know to speak Arabic. So I planned to convey the message through pictures. I made 3 posters:
First - A man crawling through the hot desert sand totally exhausted and panting.
Second - The man is drinking our Cola.
Third - Our man is now totally refreshed. "
"That's a very good ad ", said I, "what can be a problem with it? "
He replied,"I didn't realize that Arabs read from right to left."